Email is the primary mode of first contact these days. But many cold-call emails go without a reply. Whether you are reaching out about a job, a sales inquiry, or just making a networking contact, here are four ways to get the response you want:
1. Personalize it. Don't send a generic email all about yourself. Focus on what you and the recipient have in common. Mention the group you found her through on LinkedIn or something specific you know and admire about her company.
2. Demonstrate value. What do you have to offer the recipient? Be upfront about what you can give her and why she should respond.
3. Include a call to action. Tell her what it is you want her to do: email you back, reach out to set up a call, or forward your email to someone else.
4. Keep it clear. As with all email, make it clear, articulate, typo-free, and to the point.
Today's Management Tip was adapted from "Did Your Email Get Lost in Translation?" by David Silverman.